Greyhound Action poster

A self initiated brief to create more awareness to the severity to greyhound cruelty caused by the greyhound racing industry. A subtle, yet shocking take on dog breed posters was used to deliver the ugly truth about greyhound treatment in the UK.

The poster won a bronze award in the ‘Best Charity Advert’ category at the Roses Advertising Awards.

After the success of impact in the UK, Greyhound Action is now considering using the poster in Australia and the USA.